Insights

How AI decides who to recommend

Practical, evidence-led guides for London service businesses. Written by Citable London. New articles every Tuesday and Friday.

29 September 2026

Mentioned vs recommended: what it really means when AI names your business

Being mentioned by ChatGPT isn't the same as being recommended. Here's the difference, why AI answers change from one ask to the next, and how to measure your AI visibility honestly.

27 September 2026

Why AI recommends your competitor, not you: the 7 signals it checks

When a customer asks ChatGPT or Google's AI who to use, it names businesses it can vouch for. Here are the seven signals that decide whether that's you or the firm down the road.